wayne in accelerate wv
community case study

Wayne may be small, but as the Wayne County seat, it plays a large role in bringing folks together from across the region

Set in the rolling hills of West Virginia, south of Huntington and boundaried by the Tug and Big Sandy Rivers , the town of Wayne, West Virginia is a place where connections run deep and community shows up in meaningful ways. With a population of just under 1,500, Wayne may be small, but as the Wayne County seat, it plays a large role in bringing folks together from across the region. Its spot along Twelvepole Creek gives it a sense of being both pleasantly tucked away and meaningfully connected. And what truly brings the town to life is its people! In Wayne, community isn’t an abstract idea; it’s something you feel in the rhythms of daily life, shaped by generations who care deeply about the place they call home.

Rural Community Building Best Practices

West Virginia communities of all sizes are engaging in innovative work. Many of these communities exemplify our Rural Community Building Best Practices, guideposts identified through evidence-based research processes and fifteen years of field experience. By looking to these communities as models, we can work together to replicate their successes, big and small.

The community of Wayne exemplifies:

Maintaining and growing volunteerism & civic engagement:

Wayne’s experience in the Accelerate WV program shows how powerful it can be when a community creates intentional, welcoming spaces for people to get involved. Accelerate is a community coaching program from the WV Community Development Hub that helps community members align around shared goals, a vision, and realize real success in moving that vision forward. Before Accelerate, volunteer engagement in Wayne was present but scattered. As Park Ferguson, Accelerate team member, shared, establishing ACCESS WV as a central hub has given residents a clear, consistent place to plug in. The Accelerate team from Wayne formalized non-profit, ACCESS WV, during their time in the program. Regular monthly meetings, open to anyone with an idea or an interest, have become a gathering point for community members, local elected officials, and even retired residents who want to stay connected. This structure helped signal that civic engagement isn’t reserved for a select few. The Wayne Accelerate team shows that low barriers to entry make it easy for people to stop by, listen, share, or volunteer when something resonates.

Wayne’s team has also leaned into personal, relationship-based outreach to grow volunteerism in a way that feels authentic to the community. Alex Romine, an AmeriCorps VISTA with ACCESS WV, shared their approach which includes inviting people onto the Heart of Wayne podcast to talk about their work, meeting with residents one-on-one, and engaging folks through other community groups. These methods have helped build trust and strengthen local networks. Alex’s relationship-driven strategies paid off during the GetOutWayne 5K, Wayne’s first in many years, where volunteers turned out to guide runners and staff aid stations. Lacey Ferguson, Accelerate team member, noted that volunteerism in Wayne often comes in waves, and the 5K proved how enthusiasm grows when people see fresh momentum and doable opportunities to pitch in. The team’s work with a marketing firm and the continued storytelling through the podcast have further reinforced the sense that positive things are happening in Wayne and that everyone is invited to take part.

At the same time, Wayne’s leaders are honest about the realities of sustaining volunteer engagement in a small rural community. After the energy of the 5K, the team began noticing signs of volunteer fatigue, reminding them that ongoing involvement requires ongoing relationship-building. Alex plans to return to personal conversations to learn why people got involved in the first place, while Park emphasized the need to broaden the volunteer base and deepen participation across projects. And, as Lacey highlighted, the steady presence of their AmeriCorps VISTA member has been essential because they have capacity to handle daily coordination and follow-through so volunteer energy can stay focused on meaningful contributions rather than logistics. Taken together, these efforts show a community that understands both the heart and the hard work of volunteerism: creating structures that make participation simple, nurturing relationships that make engagement meaningful, and continually adapting so that civic engagement remains strong over time.

Building a common vision and executing a plan

The town of Wayne’s journey toward building a shared community vision quickly took shape as more people gathered around the table during their regular monthly meetings. Through the Accelerate WV program, the team was encouraged to think more broadly about what they wanted for their community. As Alex explains, “We joined the Accelerate program and were coached in a way to make us think about what we truly wanted for our community and our goals developed beyond this. Now we have a mission to help revitalize Wayne as a county people can come to for outdoor recreation and grass-roots local businesses.” The Hub’s coaching and the team’s hard work pushed everyone toward a mission centered on revitalizing Wayne as a destination for outdoor recreation. This shift didn’t happen all at once; it emerged as the team aligned their hopes with Wayne’s natural assets and opportunities. The result was a community-driven vision that is both ambitious and deeply grounded in the character of the county.

The town’s natural resources helped unify this direction. Through open community meetings, Wayne residents consistently identified tourism and outdoor recreation as shared priorities. As Lacey noted, Wayne sits at the gateway to three state parks, two lakes, and the Hatfield–McCoy Trail system, a constellation of outdoor amenities that had been underleveraged. The team saw that Wayne wasn’t just adjacent to these assets; it had the potential to anchor them in a cohesive regional network. From this collective vision, practical projects began taking shape: a beautification committee formed to freshen signage and plant flowers downtown; ACCESS WV partnered with Twelvepole Rising to establish formal launch points along the creek, host group floats, and conduct litter cleanups; and the Heart of Wayne podcast emerged to tell the community’s story in a positive, welcoming voice. These actions signaled to residents that the vision was more than an idea but it was something they could see, join, and feel proud of.

With a clear direction in place, Wayne demonstrated strong follow-through and an ability to turn ideas into action. Park emphasized that before Accelerate, the town lacked a cohesive plan, and the program brought structure in the form of goals, strategic areas, and a process that kept people moving together. Wayne leveraged technical assistance funds for a county-wide marketing and branding project, advanced a water trail initiative, and continued site planning with the Southern Brownfields Assistance Center for a key downtown property. Regular meetings help maintain alignment, and community members, from older residents helping with signage to volunteers supporting major events like the GetOutWayne 5K, showed up consistently. As Park put it, “any progress is good progress,” and Wayne’s steady, collaborative steps forward reflect a community that not only built a shared vision, but is actively carrying it out with commitment, creativity, and local pride.

“We joined the Accelerate program and were coached in a way to make us think about what we truly wanted for our community and our goals developed beyond this. Now we have a mission to help revitalize Wayne as a county people can come to for outdoor recreation and grass-roots local businesses.”

Wayne’s time in the Accelerate WV program shows what can happen when a community is willing to name its opportunities, confront its limitations, and lean into shared leadership. As Alex reflected, Wayne’s “biggest opportunities lie in the potential tourism economy,” rooted in the county’s natural beauty and outdoor recreation assets. Yet he also acknowledged that “our team lacks human capacity since everyone is a volunteer,” a challenge that became clearer through Hub coaching and ultimately led Wayne to recruit its first full-time AmeriCorps VISTA (Alex). That capacity investment has allowed ACCESS WV to maintain open monthly meetings, reach more residents consistently, and build relationships that mattered. Lacey emphasized the importance of simply giving people a reason to come together, noting that early meetings drew over 100 people who were on the same page with wanting something positive to happen in town. For a community that “didn’t know what we didn’t know,” said Lacey, those early conversations opened the door to shaping a collective future.

The steady persistence of the Wayne team has been just as important as any single event or project. Park captured this spirit simply, “Start somewhere. Just start… any progress is good progress.” Under Accelerate, Wayne developed a more formal structure for ACCESS WV, clarified goals, and created the open-floor meeting culture where people who attend are welcome to bring ideas and opportunities to the table. That openness helped Wayne secure multiple Stream Partners grants for the Twelvepole Water Trail, “a very tangible thing that people can see,” said Park. The town also made progress on cleanup projects, new access points, and ongoing site planning downtown. With support from Hub coaching the community  built both momentum and identity. The progress in Wayne is revealing the deeper strengths of a place that is learning to see itself anew. Wayne’s story offers practical advice for other rural communities: invite as many people as possible, be flexible, celebrate every step forward, and trust that the unique things about your place can become the foundation for lasting change.

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Partner Feature:

Our work is made possible thanks to incredible partnerships with other community development organizations across the state. From local economic development authorities (EDAs) to state level nonprofits working to uplift communities, all of our partners are crucial in making West Virginia the best it can possibly be by working together.One partner that made our work truly profound this year is Coalfield Development. For years, Coalfield Development has worked to rebuild Appalachian communities by inspiring the courage to grow, activating the creativity to innovate, and cultivating communities of opportunity in central Appalachia.We are proud to be part of Coalfield Development’s ACT Now Coalition, a broad network of organizations working hand-in-hand to uplift communities throughout Southern West Virginia. The ACT Now Coalition is infusing more than $63 million into programs to help communities using business development, building revitalization, and so much more.The Hub is leading the Community and Business Resilience Initiative as part of the larger ACT Now Coalition to bring other partners with us to build up community and business resilience in the Coalition’s footprint.“For decades, we’ve known the economy of southern West Virginia needs diversification. Some progress has been made on this goal, but not nearly enough,” Brandon Dennison, CEO of Coalfield Development, said about the ACT Now Coalition. “ACT Now constitutes a tangible opportunity to take a major leap forward in this generational challenge to become a vibrant, growing, diversified economy. In the wake of continued coal-job losses, nothing could be more important for our region.”Our partnership with Coalfield Development is giving us a chance to take our work to new communities and to build upon our years of experience. Working alongside Coalfield Development in this large undertaking to bring $63.8 million to communities in Southern West Virginia is validation that the work happening to uplift West Virginia communities continues to grow.

Community Feature:

The Hub works alongside communities across West Virginia coaching community teams as they come together to make transformative changes in their towns. In 2022, one town stands out for its continued work and unwavering commitment to making its community a place where people want to live, work, play, and visit.Petersburg, located in Grant County at the northernmost point of the Mon Forest, is filled with community members who want to make their town a destination. Not only have businesses opened, and stayed open, the town has transformed the way they present to the world through rebranding and outdoor recreational development.As part of the HubCAP IV program, Petersburg utilized its technical assistance to push forward with projects to bring transformative change to its community. Part of the work Petersburg worked towards was creating plans to pave a hike and bike trail that runs along the Petersburg dike. The proposed trail will run approximately three miles along the Petersburg dike and will include multiple entrances for walkers and bikers. The group secured a $25,000 grant from Senator Hamilton, which was matched locally by the City of Petersburg, the County Commission, and the Board of Education, each adding an equal share to bring the total to $50,000.This year, Petersburg witnessed a major upgrade to one of the town’s most iconic and historic structures: The Hermitage Inn. The hotel, which dates back to 1841, has been renovated and once again welcomes guests to stay the night and have a nice dinner in the restaurant.The Hermitage Inn is the first project initiated and completed as part of the Downtown Appalachia: Revitalizing Recreational Economies (DARRE) program. Seeing the old hotel returned to its majesty has been an incredible development for Petersburg adding another jewel to the downtown area.Seeing Hub communities come together to create transformative change thrills us. Community members are the subject matter experts on what their towns need. Our commitment to accompaniment and walking alongside communities as they do the hard work guides us in our work. Celebrating their victories with them gives us a moment to uplift those making the work happen.

DEI Journey:

Since 2018, The Hub has been working diligently to bring Diversity, Equity, and Inclusion into our work. For years, the organization has been working internally to expand on one of our core values: “We believe diversity creates strength.”We believe that now is a time when we must work from the ground up to commit to long-term efforts to build power through leadership development, programmatic strategies, and partnerships that commit to building power and advancing racial equity.Looking back at our organizational history, we acknowledge that our work in rural communities with populations of less than 15,000 has not reached a diverse cross-section of people in West Virginia. Because of this, we began to ask, “Who isn’t here?” when examining our involvement in communities. The social unrest in 2020 led us to examine our role in white supremacy, ableism, classism, and gender discrimination, and the ways we have perpetuated unjust systems in our communities and across West Virginia.Since 2020, our equity journey has included a staff racial equity learning series, making internal commitments to increasing our hiring and retainment of diverse staff including creating full-time Racial Equity Fellowship and VISTA positions, committing to increased coaching for rural communities of color across the state, and tackling the inherent challenges of advancing equity across the community development field within a highly rural, majority white state where Black and brown leadership has been historically marginalized and under-invested.Our belief in the power of local people to see the value and the potential of their place, and of each other, is at the core of our belief in the potential we have to build power in West Virginia to advance racial equity, inclusion, and accessibility while disrupting systems that have historically excluded some communities.We are committed to engaging in conversations to uplift communities and leaders of color to move from talk to action on why race matters in West Virginia as we work to disrupt these systems. We will support investment in Black-led organizations and rural Black leadership. And we are committed to driving public and private investments into these spaces, both organizational and geographic.

Grafton

A core team led by Unleash Tygart, Inc participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

Huntington

Core teams led by Thundercloud, Inc. and the City of Huntington participated in Opportunity Appalachia, receiving technical assistance to support community development projects located in Opportunity Zones.

Charleston

A core team led by Crawford Holdings, LLC participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

White Sulphur Springs

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Petersburg

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Marlinton

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Franklin

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Elkins

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies. 

A core team led by Woodlands Development Group also participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

Cowen

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies. Read their community case study.

Parsons

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

New Martinsville

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Read their community case study.

Monticello Neighborhood of Clarksburg

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Watch their community documentary.

Meadow River Valley Region

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Read their community case study.

Lewis County

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

Kingwood

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

Smithers

Residents participated in the Cultivate WV program to kickstart community and economy building. Read their community case study.

Montgomery

Residents participated in the Cultivate WV program to kickstart community and economy building. Read their community case study.

Message from our Executive Leadership Team

It has been a year of abundant opportunities and partnerships across the state, and a year that has pushed all of us to work harder, faster, and smarter – together.At The Hub, we say that “the work works when you put in the work.” This means that our approach to community-based development, and individual leadership development, really does transform local communities, especially when we all work together for the same goal, and stay committed to working together for the long haul.In 2023, we continued to be amazed at the local leadership, drive and innovation we saw in communities throughout the state that are building locally-driven development from the ground up. Our network of community leaders, partners and opportunities keeps growing and shows no signs of slowing in 2024!

We extend our deepest gratitude to everyone for being part of the larger Hub community as we reflect on this year’s deep impact in West Virginia communities through our work. We are thrilled to have champions who believe in our mission that every community in West Virginia can achieve economic growth when they are supported with the tools and training they need to lead and spark positive change.

We believe strongly in the fact that putting in the work yourself to improve your neighborhood, your town, and our state is where true transformational change happens. With strategic partners and thought leaders like you in the work with us, we continue to be able to walk alongside community teams as they do the work to uplift their communities.Thank you to all of the community teams and leaders who are brave enough to keep showing up every day, and putting in thousands of hours of volunteer time to support your communities and the entire state. Your determination in the face of difficult work and far-off successes is something to applaud yourself for – and to celebrate.Whether you’re volunteering on the ground in your community, sharing our stories of hope with your friends and neighbors, or attending a virtual event with The Hub, your participation in our work is what keeps it going. Thank you for all your work and support this past year, and we are excited to continue in the work with you in 2024!In Continued Accompaniment,

– WV Community Development Hub
Executive Leadership Team

Stephanie Tyree

Executive Director

Amanda Workman Scott

Director of Community Engagement

Katie Loudin

Director of Strategic Development