Today, his YouTube channel has over 25,000 subscribers and over 2.3 million views. McClung markets to an audience who wants to learn to do what he does at Red Tool House on their own land. Popular videos teach viewers how to raise pigs and chickens, how to fund a homestead, and how to judge the quality of land.
McClung even recorded a series of homesteading marketing videos, in which he teaches viewers how to develop their homestead brand and online presence. Homesteading is a hobby growing in popularity among those trying to decrease their carbon footprint by raising food and necessities on their own land. It can become a profitable business for those who also sell what they raise and grow.
McClung said that his next big project is to start a podcast about pastured pigs, for which he will interview experts from around the world.
The internet is a main cause for McClung’s success, but building an online business does not come without its challenges. “One of the biggest obstacles I face is bandwidth,” McClung said. Broadband internet is not available in Lincoln County where his farm is located, and the complaint of lack of internet access in the county is not an uncommon one.
Still, McClung is optimistic for the future of Red Tool House. “There is a lot of value in starting your own businesses,” he said. “You should be scared, but the payoff can be so huge both financially and in terms of life satisfaction.”