2021 WV POWER Summit: Launching a POWER Project

Launching a POWER Project: Strategies to Kickstart Success

How do you make your federally-funded project successful? Learn from current and recent-past West Virginia POWER grantees about key strategies for a successful launch; common challenges that happen at the start of a project and how to overcome them; tips for building strong partnerships and community advocates; and guidance on what they wish they had known at the very beginning to help set their projects on the path to success.

meet the presenters

Ralph Goolsby is retired from the West Virginia Development Office, where he served for over 37 years in various capacities including community development manager. In that capacity Ralph was responsible for the development and implementation of several key community development programs including the Local Economic Development Grant Program, Neighborhood Investment Tax Credit Program, and the Appalachian Regional Commission (ARC) Program, where he served as the Governor’s representative to the ARC. Currently Ralph is an Independent Contractor providing non- profit organizations and regional planning agencies with a variety of community and economic development services and disciplines in the areas of grants development; strategic thinking, planning, project implementation; team building and group facilitation services. Ralph is a volunteer with the United Way of the Eastern Panhandle where he serves on the community review team which is responsible for evaluating projects for funding consideration. Additionally, Ralph is a volunteer and a member of the board of directors of the church he attends.

Jacob Israel Hannah from Kelly Knob, West Virginia is Coalfield Development’s Conservation Coordinator. Jacob graduated as a first generation student in Business Management from Garrett College and holds a Bachelor degree in Management for Sustainability from Bucknell University. Jacob also studied cultural sustainability in France and Scotland, and spent 3 years testing triple-bottom line sustainability concepts for coal towns in central Pennsylvania, and social sustainability programs in Western Maryland. He enjoys spending his time writing music on his guitar and piano, getting lost in the woods, spending time with his family, and harvesting fresh dank memes from the internet.

ARC POWER Project: Appalachia FORWARD

Steve Jones is a professor and project manager with 30 years of experience working with organizations. He has developed and managed projects that focus on learning, performance improvement, performance measurement, and teams. His PhD is in Organizational Psychology. In addition to teaching, he serves as a volunteer project manager for the Monongahela Outdoor Volunteers. This group maintains hiking and mountain biking trails in the Gauley Ranger District of the Monongahela National Forest, West Virginia. When not working, he can be found somewhere in the mountains climbing, skiing or mountain biking.

ARC POWER Project: Creating a Sustainable Volunteer Trail Maintenance Program

Jeffrey Lusk is currently the Executive Director of the Hatfield McCoy Regional Recreation Authority, the multi-county economic development agency charged with managing the over 900-mile Hatfield McCoy Trail System in Southern West Virginia. Jeff’s formal education includes a master’s degree in Public Administration from Marshall University and undergraduate degrees from Penn State University and West Virginia University Institute of Technology. Jeff currently serves as the Governors appointed Chairman for the West Virginia Tourism Advisory Council and serves on the Investment Committee and as Vice Chairman of the Board of Directors for Partner Community Capital, a United States Department of Treasury Community Development Financing Institution (CDFI). Jeff has worked as an economic development and business financing professional for over 25 years. Jeff is a Certified Economic Developer, Certified Community Developer and has obtained the designation of Economic Development Financing Professional.

Ray Moeller has a Bachelor of Science from Western Michigan University and worked for 28 years in the pharmaceutical industry before escaping to West Virginia a decade ago. Starting as an AmeriCorps VISTA in the New River Gorge Region, Ray facilitated community improvement in preparation for the opening of the National Boy Scout Jamboree site. He then transitioned to a WV State University Community and Economic Development Extension position working in communities within the same region. Then three years ago, Ray took the leap north, landing in Morgantown to work in the Brownfield Assistance Center at WVU, and primarily providing on-the-ground support for the statewide Downtown Appalachia Redevelopment Initiative.

ARC POWER Project: Downtown Appalachia Redevelopment Initiative

Project Resources: 

Ashley Shaw is director of Marshall Health’s CORE Program, which provides resources and support to help individuals in recovery re-enter the workforce. She oversees a 12-county regional infrastructure including employment specialists who offer training and job placement. Ashley has more than a decade of experience in workforce development and community collaboration. She has a B.A. in English with a concentration in secondary education, an M.S. in sociology/criminal justice, and an M.B.A. with a concentration in human resources.

ARC POWER Project: Creating Opportunities for Recovery Employment (CORE)

Project Resources:

  • Drug-Responsible Workplace Toolkit: A six-module course is designed to help employers refine its business approach to preventing and responding to employees’ misuse of harmful substances, and supporting employees working to maintain lifelong recovery

Partner Feature:

Our work is made possible thanks to incredible partnerships with other community development organizations across the state. From local economic development authorities (EDAs) to state level nonprofits working to uplift communities, all of our partners are crucial in making West Virginia the best it can possibly be by working together.One partner that made our work truly profound this year is Coalfield Development. For years, Coalfield Development has worked to rebuild Appalachian communities by inspiring the courage to grow, activating the creativity to innovate, and cultivating communities of opportunity in central Appalachia.We are proud to be part of Coalfield Development’s ACT Now Coalition, a broad network of organizations working hand-in-hand to uplift communities throughout Southern West Virginia. The ACT Now Coalition is infusing more than $63 million into programs to help communities using business development, building revitalization, and so much more.The Hub is leading the Community and Business Resilience Initiative as part of the larger ACT Now Coalition to bring other partners with us to build up community and business resilience in the Coalition’s footprint.“For decades, we’ve known the economy of southern West Virginia needs diversification. Some progress has been made on this goal, but not nearly enough,” Brandon Dennison, CEO of Coalfield Development, said about the ACT Now Coalition. “ACT Now constitutes a tangible opportunity to take a major leap forward in this generational challenge to become a vibrant, growing, diversified economy. In the wake of continued coal-job losses, nothing could be more important for our region.”Our partnership with Coalfield Development is giving us a chance to take our work to new communities and to build upon our years of experience. Working alongside Coalfield Development in this large undertaking to bring $63.8 million to communities in Southern West Virginia is validation that the work happening to uplift West Virginia communities continues to grow.

Community Feature:

The Hub works alongside communities across West Virginia coaching community teams as they come together to make transformative changes in their towns. In 2022, one town stands out for its continued work and unwavering commitment to making its community a place where people want to live, work, play, and visit.Petersburg, located in Grant County at the northernmost point of the Mon Forest, is filled with community members who want to make their town a destination. Not only have businesses opened, and stayed open, the town has transformed the way they present to the world through rebranding and outdoor recreational development.As part of the HubCAP IV program, Petersburg utilized its technical assistance to push forward with projects to bring transformative change to its community. Part of the work Petersburg worked towards was creating plans to pave a hike and bike trail that runs along the Petersburg dike. The proposed trail will run approximately three miles along the Petersburg dike and will include multiple entrances for walkers and bikers. The group secured a $25,000 grant from Senator Hamilton, which was matched locally by the City of Petersburg, the County Commission, and the Board of Education, each adding an equal share to bring the total to $50,000.This year, Petersburg witnessed a major upgrade to one of the town’s most iconic and historic structures: The Hermitage Inn. The hotel, which dates back to 1841, has been renovated and once again welcomes guests to stay the night and have a nice dinner in the restaurant.The Hermitage Inn is the first project initiated and completed as part of the Downtown Appalachia: Revitalizing Recreational Economies (DARRE) program. Seeing the old hotel returned to its majesty has been an incredible development for Petersburg adding another jewel to the downtown area.Seeing Hub communities come together to create transformative change thrills us. Community members are the subject matter experts on what their towns need. Our commitment to accompaniment and walking alongside communities as they do the hard work guides us in our work. Celebrating their victories with them gives us a moment to uplift those making the work happen.

DEI Journey:

Since 2018, The Hub has been working diligently to bring Diversity, Equity, and Inclusion into our work. For years, the organization has been working internally to expand on one of our core values: “We believe diversity creates strength.”We believe that now is a time when we must work from the ground up to commit to long-term efforts to build power through leadership development, programmatic strategies, and partnerships that commit to building power and advancing racial equity.Looking back at our organizational history, we acknowledge that our work in rural communities with populations of less than 15,000 has not reached a diverse cross-section of people in West Virginia. Because of this, we began to ask, “Who isn’t here?” when examining our involvement in communities. The social unrest in 2020 led us to examine our role in white supremacy, ableism, classism, and gender discrimination, and the ways we have perpetuated unjust systems in our communities and across West Virginia.Since 2020, our equity journey has included a staff racial equity learning series, making internal commitments to increasing our hiring and retainment of diverse staff including creating full-time Racial Equity Fellowship and VISTA positions, committing to increased coaching for rural communities of color across the state, and tackling the inherent challenges of advancing equity across the community development field within a highly rural, majority white state where Black and brown leadership has been historically marginalized and under-invested.Our belief in the power of local people to see the value and the potential of their place, and of each other, is at the core of our belief in the potential we have to build power in West Virginia to advance racial equity, inclusion, and accessibility while disrupting systems that have historically excluded some communities.We are committed to engaging in conversations to uplift communities and leaders of color to move from talk to action on why race matters in West Virginia as we work to disrupt these systems. We will support investment in Black-led organizations and rural Black leadership. And we are committed to driving public and private investments into these spaces, both organizational and geographic.

Grafton

A core team led by Unleash Tygart, Inc participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

Huntington

Core teams led by Thundercloud, Inc. and the City of Huntington participated in Opportunity Appalachia, receiving technical assistance to support community development projects located in Opportunity Zones.

Charleston

A core team led by Crawford Holdings, LLC participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

White Sulphur Springs

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Petersburg

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Marlinton

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Franklin

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Elkins

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies. 

A core team led by Woodlands Development Group also participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

Cowen

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies. Read their community case study.

Parsons

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

New Martinsville

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Read their community case study.

Monticello Neighborhood of Clarksburg

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Watch their community documentary.

Meadow River Valley Region

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Read their community case study.

Lewis County

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

Kingwood

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

Smithers

Residents participated in the Cultivate WV program to kickstart community and economy building. Read their community case study.

Montgomery

Residents participated in the Cultivate WV program to kickstart community and economy building. Read their community case study.

Message from our Executive Leadership Team

It has been a year of abundant opportunities and partnerships across the state, and a year that has pushed all of us to work harder, faster, and smarter – together.At The Hub, we say that “the work works when you put in the work.” This means that our approach to community-based development, and individual leadership development, really does transform local communities, especially when we all work together for the same goal, and stay committed to working together for the long haul.In 2023, we continued to be amazed at the local leadership, drive and innovation we saw in communities throughout the state that are building locally-driven development from the ground up. Our network of community leaders, partners and opportunities keeps growing and shows no signs of slowing in 2024!

We extend our deepest gratitude to everyone for being part of the larger Hub community as we reflect on this year’s deep impact in West Virginia communities through our work. We are thrilled to have champions who believe in our mission that every community in West Virginia can achieve economic growth when they are supported with the tools and training they need to lead and spark positive change.

We believe strongly in the fact that putting in the work yourself to improve your neighborhood, your town, and our state is where true transformational change happens. With strategic partners and thought leaders like you in the work with us, we continue to be able to walk alongside community teams as they do the work to uplift their communities.Thank you to all of the community teams and leaders who are brave enough to keep showing up every day, and putting in thousands of hours of volunteer time to support your communities and the entire state. Your determination in the face of difficult work and far-off successes is something to applaud yourself for – and to celebrate.Whether you’re volunteering on the ground in your community, sharing our stories of hope with your friends and neighbors, or attending a virtual event with The Hub, your participation in our work is what keeps it going. Thank you for all your work and support this past year, and we are excited to continue in the work with you in 2024!In Continued Accompaniment,

– WV Community Development Hub
Executive Leadership Team

Stephanie Tyree

Executive Director

Amanda Workman Scott

Director of Community Engagement

Katie Loudin

Director of Strategic Development