Maker. Creator. Entrepreneur. Boss. West Virginia University’s Reed College of Media wants to empower young women to see themselves in these roles and to help them become leaders in the space where media and technology intersect.
To do that, the College of Media is partnering with MediaShift to co-host “Hack the Gender Gap: Becoming Makers — A Women’s IoT Makeathon,” which brings together college-age women from around the country to envision their role and influence in the emerging “smart-world” market.
The three-day event kicks off on Friday, April 1, and will take place at the College’s Media Innovation Center. It will focus on the new but accelerating market in the Internet of Things and its potential impact on journalism and media, including sensor journalism, reporting with networked smart objects, storytelling with beacons and more.
“The full potential of Internet of Things is yet to be realized. For example, only a handful of people control their thermostat remotely from home, but in the next three years that number will grow,” said Dana Coester, creative director for the College’s Media Innovation Center. “IoT has been dubbed the next Industrial Revolution, and we have designed this Hack the Gender Gap series to ensure that young women of media will be leading the way.”
Throughout the weekend, participants will work in teams on a challenge to problem solve, invent and craft solutions in IoT that make sense for journalism and media enterprises. Students will work with mentors who are prominent female leaders from such companies as NPR, Thomson Reuters, Gannett and the Wall Street Journal. The event will emphasize collaboration, team-building and entrepreneurship…