But what is “crowdfunding,” and what strategies should you follow to promote and attract funding for your community project?
Earlier this week a contingent of our Grafton Turn This Town Around citizens travelled to Pittsburgh to take part in a informational seminar with the folks behind indiegogo.com – which is one of the most popular crowdfunding platforms.
Courtesy of Grafton’s own Kurt Dennison (thanks, Kurt), here are a few tips learned from the experts:
- Start your fundraising project 60 – 90 days before launching your crowdfunding campaign. Why so early? This will help you properly plan your campaign, and strategize on how to attract a larger crowd.
- A good video is important to attracting people to your project, and the ideal video is less than three minutes. It must include who and where you are, your vision, and what you have planned for the future. You should also ask viewers to share your video, as a way to grow your audience.
- Reasonable goals are overfunded faster than unreasonable goals that may not get funded. In the same vein, the most funded projects produce tangible results. So, make your project something that people can envision and understand.
These are very useful tips.