Branding is a business’ first impression, its handshake.
You can pretend it doesn’t matter, you can obsess over it, or you can recognize that it holds a level of influence on those you interact with, and give it proper attention.
Our free small business branding workshop in Logan on Jan. 24 is crafted to help small business owners and entrepreneurs understand the role their branding plays, the basics of building a brand, and what aspects to consider along the way.
Tuesday, Jan. 24.
9:30 a.m. – 2 p.m.
Southern WV Community and Technical College
In today’s highly competitive small business climate, business owners need to develop a brand that makes their companies stand out from the competition. More than just an eye catching logo, a brand is about everything your business does, says, and how it treats clients.
I’m here to put the human back in your brand. After all, in this massive, global, bustling market the only thing that’s truly unique is you. Your style, your people, your tone are what makes what you do and how you serve customers unique.
Don’t leave your most valuable differentiator at the door. (Especially when it’s free!) Embrace your story. Access your market. Focus your marketing investment on efforts that match your mission.
Participants will also have an opportunity to meet local business owners who can help them in their brand development during a networking luncheon. You’ll hear from businesses who are making it work, who have let it all go, and some who aren’t quite sure yet.
Regardless of where you fall, join us to take your first steps in moving forward.