In this tiny town on the banks of the Potomac River, opportunities to explore healthy lifestyles used to be rare, and expert opinions on the best way to improve one’s well-being even rarer. That was until Dr. Mark Cucuzzella came to town with a passion for running.
While treating local patients with obesity, Cucuzzella realized that there were very few practical fitness options he could recommend to overweight patients in rural West Virginia. But Cucuzzella, a running aficionado, saw an opportunity to provide an essential service to his patients, friends and neighbors: a shoe store that specialized in running shoes. Two Rivers Treads was born, and the community impact since has been extraordinary.
Now, Two Rivers Treadsis getting national attention from Deluxe Corporation’s Small Business Revolution documentary project. The Small Business Revolution, which also features “Shark Tank” star Robert Herjavec, is a yearlong campaign that celebrates the vibrancy, variety and community impact of small businesses across the country. Its latest story is a photo essay profiling Two Rivers Treads, one of 100 profiles of inspiring small businesses that will debut throughout 2015 at SmallBusinessRevolution.org.