They say a picture says a thousand words. Does that explain the enormous popularity of the photo-based social media platforms, Instagram and Pinterest?
Did you know that 85% of Pinterest users are women? Or that 27.6% of all people in the United States used Instagram in 2015?
Over the past few months, more and more people working for community development nonprofits in West Virginia have asked me whether they should be using Instagram and Pinterest, and how they can do that with the limited staff capacity they have.
Companies (like Guess Jeans, above), are using Instagram and Pinterest campaigns to increase brand loyalty, engage new customers, and generally make some noise about their products. But what about little ol’ nonprofits?
Well, I don’t have all the answers. But, in true Hub spirit, I know some people that do.
So, this Friday in Charleston I’m hosting an informal (but hopefully very productive) brainstorming session for people to ask questions, get answers, share experiences and generally throw spaghetti at the walls to find real-world and workable ideas for making Instagram and Pinterest a part of their communications outreach.
We’d love you to come! We are especially looking for people with professional marketing/social campaigns experience to share some their savvy. If you’re a communications expert (come now, don’t be shy), looking to help out some very good folks, here’s your chance.
When? Friday, Jan. 15. 10 a.m. – 2 p.m. Come for just as long as you can spare!
Where? Panera Bread at the Charleston Mall (in the meeting room).
Who’ll be there? You mean, aside from you? People who know nothing (about Instagram and Pinterest), people who know lots about it, and everyone in between.
How do I get involved? Easy. Just email me.
Hope you can make it! And be sure to invite a friend or colleague!