5 tips to become an impactful community leader

Just a few – not all! – of the fellows and Hub team members in the Community Coaching Fellowship

BY STACY RAFFO, COMMUNITY COACHING PROGRAMS ASSOCIATE, THE HUB

More than 20 people are participating in The Hub’s year-long Community Coaching Fellowship to support them in becoming better leaders – and cheerleaders – in supporting communities to spark positive change for their areas. Recently, we brought the fellows together for a day of in-depth learning, and we want to share some of our top takeaways to support everyone in becoming more impactful leaders.

If you find yourself taking the lead on community projects (or have a desire to do so!) or are serving in leadership roles with community volunteers or groups, these tips are for you: 

1 // Set ground rules at the outset of a meeting or project

It’s important for everyone on your team to be operating with the same basic parameters, to understand how you’ll reach decisions and to address differences of opinion. Here are a few of the ground rules that we have found helpful. Create a way for everyone to get involved in choosing the best ones that fit for your group and make sure to leave space for people to bring their own ideas.

  • Keep the tone positive, even when addressing challenges
  • Pair concerns and challenges with ideas for solutions
  • Step forward, step back – contribute to conversations, and also be sure you’re making space for others to contribute as well
  • Leave your personal agendas at the door and be mindful of the greater good of the community
  • Respect differences – whether it’s a difference of opinion, a different perspective on the world, a different idea for a solution to address a challenge – everyone brings value to the conversation
  • Be inclusive – work to ensure you’re including everyone who wants to be included and you’re keeping the door open for others to join – and transparent (don’t work behind closed doors)
  • Look forward, not back – history can hold important lessons for us, and also we need to build with an eye toward a new and different future
  • HAVE FUN!! (Arguably *the most important* when engaging in volunteer work!)

2 // Be available and show up

If you’re leading a team, trust and relationship building is at the foundation of everything you do. Being present, available, and showing up for others is one of the best ways to do this. Show up when you say you will and follow through on your promises.

The Hub’s Executive Director, Stephanie Tyree, shared this quote on building trust, “Gain trust by the thimbleful; lose it by the bucketful.” 

Once your team knows that you are going to keep showing up and doing what you committed to do, their trust in you will grow. This will lead to more successful projects, partnerships and collaborations.

3 // Set goals and keep moving forward

Your role as a community or team leader is to help keep your group on track and also to help them see the big picture. Having clearly defined goals will keep your team moving forward. Support your team in determining what are achievable goals in the immediate, medium and long-term. Break down objectives and tasks to keep momentum moving – and don’t forget to celebrate small wins along the way.

As you progress, drive forward discussions, decisionmaking and action by remembering to continually ask clarifying questions. This allows everyone to have a voice in the discussion and ownership in the accomplishments. 

4 // Engage new people and keep up support for the people you have

There are always more people in your community that can contribute to your team’s goals and projects, keep trying to engage those people. Continue to ask people what they are passionate about, when you find their passion, let them utilize it in a way that benefits your project. Some people may not be interested in attending a regular meeting, but they are more than willing to be in the work with you through volunteering on a project, donating an item, or something else.

Being respectful and inclusive of differing ideas and opinions, and being a cheerleader for other team members, building them up and letting them “own” and lead projects, tasks and responsibilities can help to keep people involved for the long term.

Reach out to other community leaders from around West Virginia as well, determine what has been successful in their community, learn how you can adapt or replicate it in your community. Learn how they have engaged and embraced new ideas and people, what their best tools and tips are and how you can incorporate them into your work. People like to be asked for their advice and opinions, and it never hurts to try to reach out.

5 // Be patient and embrace the hiccups and failures

Creating positive changes in your community takes time, there isn’t a switch or magic fix. Building up a community-based team can be an art, not a science. There is not a road map or guide that is a one size fits all approach. You will try something that doesn’t work, and it’s OK to embrace that failure as an opportunity to learn. Keep trying new things and remember there isn’t a defined finish line.

Quick Tips to Improve Your Leadership Skills

  1. Identify leadership potential in others and embrace it
  2. Listen to needs
  3. Be inclusive and welcoming of new ideas
  4. Reflect what people say back to them
  5. Be flexible and adaptive!
  6. Serve as a connector and a motivator
  7. Bring your knowledge and skills to the table, but allow others to bring theirs as well
  8. Be compassionate
  9. Read the energy in the room and pump it up when it’s needed
  10. Celebrate small wins along the way
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Partner Feature:

Our work is made possible thanks to incredible partnerships with other community development organizations across the state. From local economic development authorities (EDAs) to state level nonprofits working to uplift communities, all of our partners are crucial in making West Virginia the best it can possibly be by working together.One partner that made our work truly profound this year is Coalfield Development. For years, Coalfield Development has worked to rebuild Appalachian communities by inspiring the courage to grow, activating the creativity to innovate, and cultivating communities of opportunity in central Appalachia.We are proud to be part of Coalfield Development’s ACT Now Coalition, a broad network of organizations working hand-in-hand to uplift communities throughout Southern West Virginia. The ACT Now Coalition is infusing more than $63 million into programs to help communities using business development, building revitalization, and so much more.The Hub is leading the Community and Business Resilience Initiative as part of the larger ACT Now Coalition to bring other partners with us to build up community and business resilience in the Coalition’s footprint.“For decades, we’ve known the economy of southern West Virginia needs diversification. Some progress has been made on this goal, but not nearly enough,” Brandon Dennison, CEO of Coalfield Development, said about the ACT Now Coalition. “ACT Now constitutes a tangible opportunity to take a major leap forward in this generational challenge to become a vibrant, growing, diversified economy. In the wake of continued coal-job losses, nothing could be more important for our region.”Our partnership with Coalfield Development is giving us a chance to take our work to new communities and to build upon our years of experience. Working alongside Coalfield Development in this large undertaking to bring $63.8 million to communities in Southern West Virginia is validation that the work happening to uplift West Virginia communities continues to grow.

Community Feature:

The Hub works alongside communities across West Virginia coaching community teams as they come together to make transformative changes in their towns. In 2022, one town stands out for its continued work and unwavering commitment to making its community a place where people want to live, work, play, and visit.Petersburg, located in Grant County at the northernmost point of the Mon Forest, is filled with community members who want to make their town a destination. Not only have businesses opened, and stayed open, the town has transformed the way they present to the world through rebranding and outdoor recreational development.As part of the HubCAP IV program, Petersburg utilized its technical assistance to push forward with projects to bring transformative change to its community. Part of the work Petersburg worked towards was creating plans to pave a hike and bike trail that runs along the Petersburg dike. The proposed trail will run approximately three miles along the Petersburg dike and will include multiple entrances for walkers and bikers. The group secured a $25,000 grant from Senator Hamilton, which was matched locally by the City of Petersburg, the County Commission, and the Board of Education, each adding an equal share to bring the total to $50,000.This year, Petersburg witnessed a major upgrade to one of the town’s most iconic and historic structures: The Hermitage Inn. The hotel, which dates back to 1841, has been renovated and once again welcomes guests to stay the night and have a nice dinner in the restaurant.The Hermitage Inn is the first project initiated and completed as part of the Downtown Appalachia: Revitalizing Recreational Economies (DARRE) program. Seeing the old hotel returned to its majesty has been an incredible development for Petersburg adding another jewel to the downtown area.Seeing Hub communities come together to create transformative change thrills us. Community members are the subject matter experts on what their towns need. Our commitment to accompaniment and walking alongside communities as they do the hard work guides us in our work. Celebrating their victories with them gives us a moment to uplift those making the work happen.

DEI Journey:

Since 2018, The Hub has been working diligently to bring Diversity, Equity, and Inclusion into our work. For years, the organization has been working internally to expand on one of our core values: “We believe diversity creates strength.”We believe that now is a time when we must work from the ground up to commit to long-term efforts to build power through leadership development, programmatic strategies, and partnerships that commit to building power and advancing racial equity.Looking back at our organizational history, we acknowledge that our work in rural communities with populations of less than 15,000 has not reached a diverse cross-section of people in West Virginia. Because of this, we began to ask, “Who isn’t here?” when examining our involvement in communities. The social unrest in 2020 led us to examine our role in white supremacy, ableism, classism, and gender discrimination, and the ways we have perpetuated unjust systems in our communities and across West Virginia.Since 2020, our equity journey has included a staff racial equity learning series, making internal commitments to increasing our hiring and retainment of diverse staff including creating full-time Racial Equity Fellowship and VISTA positions, committing to increased coaching for rural communities of color across the state, and tackling the inherent challenges of advancing equity across the community development field within a highly rural, majority white state where Black and brown leadership has been historically marginalized and under-invested.Our belief in the power of local people to see the value and the potential of their place, and of each other, is at the core of our belief in the potential we have to build power in West Virginia to advance racial equity, inclusion, and accessibility while disrupting systems that have historically excluded some communities.We are committed to engaging in conversations to uplift communities and leaders of color to move from talk to action on why race matters in West Virginia as we work to disrupt these systems. We will support investment in Black-led organizations and rural Black leadership. And we are committed to driving public and private investments into these spaces, both organizational and geographic.

Grafton

A core team led by Unleash Tygart, Inc participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

Huntington

Core teams led by Thundercloud, Inc. and the City of Huntington participated in Opportunity Appalachia, receiving technical assistance to support community development projects located in Opportunity Zones.

Charleston

A core team led by Crawford Holdings, LLC participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

White Sulphur Springs

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Petersburg

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Marlinton

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Franklin

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies.

Elkins

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies. 

A core team led by Woodlands Development Group also participated in Opportunity Appalachia, receiving technical assistance to support a community development project located in an Opportunity Zone.

Cowen

Residents participated in round 4 of The Hub’s capstone Communities of Achievement program with a focus on building local recreational economies. Read their community case study.

Parsons

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

New Martinsville

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Read their community case study.

Monticello Neighborhood of Clarksburg

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Watch their community documentary.

Meadow River Valley Region

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future. Read their community case study.

Lewis County

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

Kingwood

Residents participated in the Blueprint Communities* program to engage their neighbors and co-create strategic plans for their future.

Smithers

Residents participated in the Cultivate WV program to kickstart community and economy building. Read their community case study.

Montgomery

Residents participated in the Cultivate WV program to kickstart community and economy building. Read their community case study.

Message from our Executive Leadership Team

It has been a year of abundant opportunities and partnerships across the state, and a year that has pushed all of us to work harder, faster, and smarter – together.At The Hub, we say that “the work works when you put in the work.” This means that our approach to community-based development, and individual leadership development, really does transform local communities, especially when we all work together for the same goal, and stay committed to working together for the long haul.In 2023, we continued to be amazed at the local leadership, drive and innovation we saw in communities throughout the state that are building locally-driven development from the ground up. Our network of community leaders, partners and opportunities keeps growing and shows no signs of slowing in 2024!

We extend our deepest gratitude to everyone for being part of the larger Hub community as we reflect on this year’s deep impact in West Virginia communities through our work. We are thrilled to have champions who believe in our mission that every community in West Virginia can achieve economic growth when they are supported with the tools and training they need to lead and spark positive change.

We believe strongly in the fact that putting in the work yourself to improve your neighborhood, your town, and our state is where true transformational change happens. With strategic partners and thought leaders like you in the work with us, we continue to be able to walk alongside community teams as they do the work to uplift their communities.Thank you to all of the community teams and leaders who are brave enough to keep showing up every day, and putting in thousands of hours of volunteer time to support your communities and the entire state. Your determination in the face of difficult work and far-off successes is something to applaud yourself for – and to celebrate.Whether you’re volunteering on the ground in your community, sharing our stories of hope with your friends and neighbors, or attending a virtual event with The Hub, your participation in our work is what keeps it going. Thank you for all your work and support this past year, and we are excited to continue in the work with you in 2024!In Continued Accompaniment,

– WV Community Development Hub
Executive Leadership Team

Stephanie Tyree

Executive Director

Amanda Workman Scott

Director of Community Engagement

Katie Loudin

Director of Strategic Development